LIVE WORKING SESSION · TUESDAY, JULY 28 · 1:00 PM ET · FREE
Watch your next 10
buyers get found — in real
time.
For sustainability consulting firms and climate tech providers. Bring your company URL. Watch an AI research system built on Claude Cowork — calibrated with a methodology built from 20+ years of selling sustainability solutions — surface the accounts showing real buying signals: funded commitments, revealing hires, disclosure activity. On screen, unedited.
Can't make it live? Register anyway — every registrant gets the replay and the Maturity Map.
Most of us prospect in 2D.
Industry sector
Headcount
Revenue band
Geography
Conference attendee lists, business cards, DM campaigns filtered by title.
Firmographics tell you a company exists. They don't tell you whether it's ready. Two identical 500-person manufacturers can be five years apart in sustainability readiness — and no list will show you which is which.
You've probably also tried AI for prospecting: typed a one-line prompt, got a generic list of Fortune 500s you could never sell to, and moved on.
This session is not that.
50 minutes. Two things happen.
First, I teach you the Sustainability Buyer Maturity Map — a framework built from more than 20 years of selling sustainability solutions, not theory. Every company is somewhere on a four-level sustainability journey, and where they are determines what they need next — what they'll buy, and what they'll ignore. You'll learn which level your offer actually serves, what buyers at that level purchase, and the signal fingerprint of a company transitioning into your level. That transition is when budget is in motion. 2D finds companies. This finds
windows.
Then we prove it, live. Real attendee companies go through the same signal engine my clients use to build pipeline every week — on screen, unedited, with the volunteers reacting in real time.
You'll leave with:
The Maturity Map (PDF)
Four levels, what each buys, the signals that mark each transition, plus a 10-account scorecard. Yours to use manually, forever.
Your company in the scan pool
2–3 registrants get their buyer scan run live on screen. Every registrant can request a free Prospect Scan after.
A clear picture
What AI prospecting looks like when it's actually built right: 20 years of methodology loaded, live data connected, calibrated to what you sell.
This is for you if:
You sell sustainability, ESG, or climate solutions — services, software, or hardware — with typical deal sizes of $10k and up, and finding ready buyers is your bottleneck.
It's still worth your seat if:
Your deals are smaller or you're earlier-stage — the Maturity Map works at any scale, and the replay and PDF are yours either way.
Heather Burns · Upside ESG
Twenty years selling sustainability solutions. My last stretch of manual, detective-work prospecting closed at 80%. The system you'll watch is that detective work, turned into a method — and the Map is the pattern behind it.
FAQ
Will there be a replay?
What does 'featured live' mean? Is my company's data exposed?
Do I need to prepare anything?
Is this a sales pitch?
Who should NOT attend?
I can't make July 28. Should I still register?
