Win More Sustainability Deals with Less Guesswork
A membership for sustainability and climate solution providers who want focused target lists, buyer‑ready messaging, and ongoing sales support—so you stop chasing interest and start closing revenue
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Finding interested companies is no longer enough—you know who is ready to move now and how to speak to them in a way that feels specific and authentic, not generic.
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Your outreach and proposals reflect each buyer’s actual priorities, rather than generic sustainability messaging.
What Changes in Your 90 Days
In your first three months of membership, you move from broad, speculative outreach to a focused, readiness‑driven system with curated lead lists in hand.
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Your target lists shrink from “everyone who might care about sustainability” to a focused set of accounts where sustainability is already on the agenda and under real pressure.
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Your team has a clearer view of which opportunities are worth pursuing and which are unlikely to move this year.
Selling Sustainability Is Uniquely Challenging
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Selling Sustainability Is Uniquely Challenging 〰️
Finding buyers that are both motivated and able to act on sustainability is difficult.
Buying teams are complex, priorities are often unstated, and public commitments don’t always translate into real projects or budget.
Green‑hushing and shifting priorities make it hard to see where real momentum exists.
Without a clear way to read buyer readiness, you end up spending cycles on accounts that will never move this year.
You don’t need more names—you need a way to see who is truly ready and how to approach them so you earn a meeting.
Win More Sustainability Deals with Less Guesswork
A membership for sustainability and climate solution providers who want focused target lists, buyer‑ready messaging, and ongoing sales support—so you stop chasing interest and start closing revenue
Find and prioritize buyers who are actually ready to move on sustainability, not just those who say they care.
Walk into every conversation already knowing what matters to your stakeholders and how to make your solution feel relevant to their reality.
Give your sales and marketing teams a shared view of “who is ready now,” so prospecting, campaigns, and follow‑up are coordinated instead of ad‑hoc.
What Changes in Your Next 90 days
In your first three months of membership, you move from broad, speculative outreach to a focused, readiness‑driven system with curated lead lists in hand.
Big Ideas, Real Impact.
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
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Intentional
Structure
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Collaborative
Energy
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Expert
Facilitation
Win More Sustainability Deals with Less Guesswork
We help you find and prioritize buyers who are actually ready to move on sustainability and give your team the messaging to earn the next meeting.
What changes in your next 90 days
Your target lists shrink from “everyone who might care about sustainability” to a focused set of accounts where sustainability is already on the agenda.
Your ICP is laser focused so outreach and proposals reflect each buyer’s actual priorities, rather than generic sustainability messaging.
Your team has a clearer view of which opportunities are worth pursuing and which are unlikely to move this year.
Finding interested companies is not enough. You need to know who is ready to move now and how to speak to them in a way that feels specific, not generic.
Selling Sustainability is uniquely challenging
Finding buyers that are both motivated and able to act on sustainability is difficult.
Buying teams are complex, priorities are often unstated, and public commitments don’t always translate into real projects or budget.
Focus your time on companies with real pressure, budget signals, and capacity to act, not just those who downloaded a report or joined a webinar.
Walk into meetings already knowing what your stakeholders are measured on and how to frame your solution so it feels relevant to their reality.
Give your sales and marketing teams a shared view of “who is ready now,” so prospecting, campaigns and follow‑up feels coordinated instead of ad‑hoc.
An advisory specifically designed for teams selling sustainability and climate solutions—we equip you with the context, intel & messaging you need to prospect and close with precision.
20+ years of real deals, not theory
Over two decades of selling sustainability solutions, the same pattern kept appearing: a small subset of accounts are truly ready to move, and each stakeholder defines “value” differently.
In response, we built Penny, our ESG sales intelligence copilot that turns public sustainability data into clear target lists and conversation‑ready messaging for your team.
Penny is our proprietary trained agentic AI running in the background that decodes buyer‑readiness signals and personas so your team can identify best‑fit customers and earn your next meeting.
What Makes Us Different
Built from real deals, not theory
Most “insights” about sustainability buyers come from reports and frameworks that stay generic. Our approach is grounded in 20+ years of actual deal work across sectors, with thousands of conversations about what it really takes to move from interest to signed work.
That experience is captured in Penny’s buyer readiness signals, maturity levels, and decision‑maker personas, so your team benefits from patterns that have already been tested in the field.
Powered by Penny
Penny analyzes public sustainability disclosures and related signals at scale, then translates them into practical guidance: which accounts to prioritize, what they care about, and how to speak to different stakeholders.
Instead of starting from a blank page or a generic AI prompt, your team starts from intelligence tuned specifically to selling sustainability solutions.
360 Intelligence
You can start small—with a single opportunity brief or a prioritized list for a specific event or segment—and expand into playbooks, ICP refinement, and ongoing support as you see value.
Whether you’re a solo seller with 10 key accounts or an enterprise team running campaigns across hundreds of prospects, the level of insight stays consistent; only the scope changes.
How Penny Works
Penny is the first agentic AI trained on more than 1,304 lines of proprietary context and hundreds of pages of knowledge-base material — including 170+ buyer readiness signals and 8 decision maker personas — specific to selling sustainability solutions.
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Penny analyzes publicly available data to give you what every solution provider actually needs: specific talking points for decision makers ready to take action.
Instead of generic outreach based on industry or company size, you'll know exactly where a prospect is in their sustainability journey, what they're prioritizing, and how to position your solution in language that resonates with their current reality.
Whether you're a solopreneur with 10 target accounts or an enterprise team managing hundreds of prospects, Penny turns publicly available information into customized messaging strategy. -
Penny examines public sustainability disclosures through multiple analytical lenses—assessing strategic commitments, measuring maturity indicators, evaluating budget signals, and identifying priority areas.
The agent applies pattern recognition across 170+ readiness signals to determine not just what companies are reporting, but what those patterns reveal about buying readiness and decision-maker priorities.
This proprietary framework classifies companies into four distinct maturity levels, each requiring fundamentally different messaging approaches. -
You'll receive actionable intelligence you can use immediately: the company's maturity level, their top 3-5 priority areas, specific messaging recommendations tailored to their stage, and timing signals that indicate buying readiness and more.
Penny shows you which pain points to emphasize, which capabilities to highlight, and what language will land with different decision-maker personas.
No more guessing what to say or leading with generic capabilities—you'll have a customized approach for every conversation.
“The quality and relevance of the output and the depth of information is exponentially better than any other tool we’ve used.”
“I haven’t seen another tool that works like this. It’s unique and our sales team can use it right away. ”
From intelligence to signed deals
We’re here to support your journey to scale
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Bespoke
Intelligence Delivered to Your
In-Box
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GTM Advisory support breaking into new markets, refining ICP, identifying good-fit customers
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Sales training, content strategy, value proposition development to support sales and fund raising
Frequently Asked Questions
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We offer GTM advisory and implementation services such as opportunity briefs, research-backed priority account identification, strategic messaging, ICP refinement, objection handling and full sales playbooks.
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Standard research tells you sector, geography, revenue, employee count.
Upside ESG and Penny equips you with your target’s top priorities and identifies which companies are exhibiting budget signals. Messaging angles are pre-trained on 8 personas specific to making the business case for sustainability.
Our sales intelligence is the difference between knowing your targets exist and knowing how to earn a reply and win.
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Selling sustainability is uniquely challenging. Ready buyers are difficult to find, buying cycles are long and complex, and green hushing has made it even harder to see where real momentum exists. This means market‑ready solutions to climate change haven’t scaled as far or as fast as they could—and providers of sustainability and climate tech solutions have yet to capture their full share of a market already worth tens of billions of dollars and projected to reach well over USD 100 billion by 2030.
Our goal is twofold: to help sustainability and climate solution providers win the market share they deserve, and to accelerate the implementation of solutions that reduce emissions and build resilience.
Our vision of the future is one where climate and sustainability solutions are ubiquitous in B2B markets—and because of that, the worst impacts of climate change are avoided.
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We work with teams that sell sustainability solutions such as:
Climate and ESG software vendors (carbon accounting, sustainability management, reporting, disclosure platforms)
Climate tech and infrastructure providers (renewables, energy services, water, industrial decarbonization)
ESG and sustainability consulting teams providing strategy, reporting and advisory services
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Collaborative, honest, and straightforward. We've been where you are and understand the unique challenges of selling sustainability solutions. We know that your ability to build an undeniable value proposition and get more customers to buy is the key to scaling solutions and solving the climate crisis.