Privacy Policy
Upside Systems LLC · Last Updated: June 5, 2026
1. Introduction
Upside Systems LLC ("Upside Systems," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.upside-esg.com (the "Site") and interact with our services. It also describes your privacy rights and how to exercise them.
By using the Site, you agree to the practices described in this Policy.
2. Information We Collect
Information you provide directly:
Contact and business information — your name, email address, phone number, and company information when you book a strategy call, sign up for our newsletter, or contact us.
Communications — the content of messages you send us.
Information collected automatically:
Usage and device data — such as IP address, browser type, pages visited, and interactions
with the Site, collected through cookies and similar technologies and through our hosting
and analytics providers.
3. How We Use Your Information
We use the information we collect to:
Provide, operate, and maintain the Site and our services;
Communicate with you and respond to your requests;
Send marketing and promotional communications, with your consent, which you may withdraw at any time;
Improve our Site and user experience; and
Comply with legal obligations and protect against fraud, abuse, and security risks.
4. Sharing Your Information
We do not sell or rent your personal information. We may share your information:
With service providers who perform services on our behalf (such as website hosting, email delivery, scheduling, CRM, and analytics), under confidentiality and data-protection obligations;
To comply with law, legal process, or enforceable governmental request;
To protect rights and safety — to enforce our terms, prevent fraud or abuse, or protect the rights, property, or safety of Upside Systems, our users, or others; and
In connection with a business transfer, such as a merger, acquisition, or sale of assets, subject to this Policy.
5. Cookies and Analytics
The Site uses cookies and similar technologies to operate, remember your preferences, and understand usage. Some cookies are set by third-party analytics and CRM tools. You can control cookies through your browser settings; disabling some cookies may affect functionality.
6. Data Retention
We retain personal information for as long as needed to provide our services and for legitimate business or legal purposes. Marketing contact data is retained until you unsubscribe or request deletion. You may request deletion of your data at any time (see Section 8).
7. Security
We implement reasonable administrative, technical, and physical safeguards to protect your information, including access controls and encryption in transit. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or port your data, and to object to or restrict certain processing.
Connecticut residents (CTDPA): Connecticut's Data Privacy Act gives you the right to
access, correct, delete, and obtain a copy of your personal data, and to opt out of targeted
advertising and the sale of personal data. We do not sell personal data.
Other U.S. state residents (e.g., California/CCPA-CPRA): You may have similar rights,
including the right to know, delete, correct, and opt out of sale or sharing of personal
information. We do not sell personal information.
EU/UK/EEA residents (GDPR/UK GDPR): Where applicable, our lawful bases for processing
are your consent (marketing), performance of a contract (providing our services), and our
legitimate interests (improving and securing our services). You have the right to access,
rectify, erase, restrict, and port your data, to object to processing, and to lodge a complaint
with your supervisory authority. Where we transfer data internationally, we rely on appropriate
safeguards.
To exercise any of these rights, contact us at support@upside-esg.com. We will respond
within the timeframe required by applicable law and may need to verify your identity.
9. Children's Privacy
The Site is intended for business users and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.
10. Third-Party Links
The Site may link to third-party websites or services that we do not control. This Policy does not apply to those third parties, and we encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and, for material changes, provide additional notice where appropriate. Your continued use of the Site after changes take effect constitutes acceptance of the updated Policy.
12. Contact Us
Upside Systems LLC
Bethel, Connecticut
Email: privacy@upside-esg.com
